Having an online presence is something that every event will need, as the internet has become so popular and is a marketing source that nearly everybody uses, without having an online presence competition would be too high for a business to last without one. I found that the benefits of having an online presence are the following -
- The internet has been proven as an effective means to generate income.
- Having an online presence allows you to do business with thousands of people everyday with no face to face selling.
- A sale tool that automate sales, marketing and even selling operation.
- No matter where you are. No matter what you are doing. Your business presence is online. Open 24/7, 365 days a year business or store front.
- Reach potential clients locally, national wide or worldwide. No boundaries, no territories, no limits. Do business in a global scale.
- Project a solid, professional company image.
- Communicate with current costumer based.
- Attract new custumers.
- Take orders and re-orders.
- Low cost way to promote your company, convey your message and even sell your products and services.
- Low overhead.
- Leveled the competitions with the big companies or businesses.
- Very Cheap- Unlike a physical store or office, web space is becoming cheaper.
Although all of these are important factors of why a business should actually have an online presence, once they do they need to make sure that all the customers requirements are met. This includes the banner, the information, the layout, the navigation of the website - everything. If a customer was to access a website which was hard to use, then they would find it a waste of time and probably just click straight off of it.
London Fashion Weekend
The target market that London Fashion Weekend want to approach are girls/women, so the colours that they use on the website are important. If the website had used dark colours or something that was totally irrelevant to the event then it could have easily changed the outlook of other peoples views. But as the event are using bright, bold colours which can easily attract attention I believe it is a reason for people to carry on looking. When I first accessed the website I found that everything on it was clear, it was easy to use and the images on the website were relevant. The banner was simple and clearly advertised where the event is located and the dates it is located on.
On the website there were also several other links linking customers to social networking websites for the event, such as facebook and twitter - when following onto these websites more information was given. There isn't too much on the website to make it confusing, but there isn't too little to make it pointless. All the information that is on there is relevant and therefore it is more easy to navigate around.
McFLY Website
Both of the websites for London Fashion Weekend and McFLY are similar; as the one with McFLYs tour dates on is the official news website. So therefore at the minute all in the information that gets uploaded onto their is about their tour. The same with London Fashion Weekend who's information is about that particular weekend. McFLY then have another separate website where fans are able to watch/see unseen footage, photos, web chats and merchandise.
McFLYs website is also very easy to navigate around, there are links going to the main website, youtube page, facebook and twitter - the same as London Fashion Week. Also a link to the main sponsors website. The negative part of the website is the background is quite dull and not very eye catching. It is very basic with the tour dates on the right side and news on the left.
