McFLY have been touring worldwide for the past 7 years, from small venues to big arenas. On their 2012 tour they have chosen to do a more 'up close and personal' tour at smaller venues all over the UK. Below are the tour dates McFLY have announced.

Wed 7 March Portsmouth Guildhall
Fri 9 March Sheffield City Hall
Sat 10 March 02 Manchester Apollo
Sun 11 March Oxford New Theatre
Tue 13 March Margate Winter Gardens
Wed 14 March Folkstone Leas Cliff Hall
Fri 16 March Nottingham Royal Concert Hall
Sat 17 March 02 Leeds Academy (Mcfly on stage at 8:30 pm)
Sun 18 March Stokes Hanley Victoria Hall
Wed 21 March Southampton Guildhall
Thu 22 March Swindon Oasis
Sat 24 March Plymouth Pavilions
Sun 25 March Torquay Riviera
Mon 26 March Bristol Colston Hall
Wed 28 March Ipwsich Regent Theatre
Fri 30 March Birmingham 02 Academy (Mcfly on stage at 8:30 pm)
Sun 1 April Lincoln Engine Shed
Tue 3 April Norwich UEA
Wed 4 April Southend Cliffs Pavillion
Fri 6 April Reading Hexagon
Sat 7 April London HMV Hammersmith Apollo
Tue 10 April Cambridge Corn Exchange
Wed 11 April Preston Guildhall
Fri 13 April Glasgow Clyde Auditorium
Sat 14 April Newcastle 02 Academy (McFly onstage 8.30pm)
Sun 15 April Leicester De Montfort Hall

 

Both McFLY and London Fashion Week choose to do a lot of their promotion by using their own website. As the internet is such a popular source, this is the perfect way to advertise as almost everybody has the internet so all target audiences can be reached at the same time. Both of the events have a newsletter which can be signed up to, which sends the consumer information before it reaches the public. For example pre sale tickets are advertised to buy for both events to ensure the customer actually get what they want.

London Fashion Weekend have there own twitter page where customers are able to follow them to find out the recent updates that are happening. This is a way that the public can stay in contact with the event personally. The twitter page is able to offer further promotions and chances to win fast track entry to the event.

The events I have chosen

As a part of my university course I will be tracking the marketing communication process used by two different event promotions. My first post is based on the two events that I have chosen to follow for the next few months, I am going to look at how both events are promoted and compare them with each other. 

McFly Tour

One of the events that I have chosen to follow is McFly's 2012 tour, general sale tickets can be bought from the 3rd of December, where as presale tickets can be bought from the 26th November. The tour takes place from the 7th March and the 15th of April. Being a McFLY fan and actually attending the tour in 2012, I know that there has already been high demand for the tour and a lot of the dates sold out within the first 3 days of being on sale. http://www.mcflyofficial.com/

London Fashion Weekend

The second event I have chosen is London fashion weekend, this takes part between the 23rd and 26th of February 2012 and is located at Somerset house in London. There are various ticket packages that can be bought depending on what the customer wants, therefore the price tickets vary from £16-£40.  http://www.londonfashionweekend.com/