Both McFLY and London Fashion Week choose to do a lot of their promotion by using their own website. As the internet is such a popular source, this is the perfect way to advertise as almost everybody has the internet so all target audiences can be reached at the same time. Both of the events have a newsletter which can be signed up to, which sends the consumer information before it reaches the public. For example pre sale tickets are advertised to buy for both events to ensure the customer actually get what they want.

London Fashion Weekend have there own twitter page where customers are able to follow them to find out the recent updates that are happening. This is a way that the public can stay in contact with the event personally. The twitter page is able to offer further promotions and chances to win fast track entry to the event.