As a part of my university course I will be tracking the marketing communication process used by two different event promotions. My first post is based on the two events that I have chosen to follow for the next few months, I am going to look at how both events are promoted and compare them with each other.
McFly Tour
One of the events that I have chosen to follow is McFly's 2012 tour, general sale tickets can be bought from the 3rd of December, where as presale tickets can be bought from the 26th November. The tour takes place from the 7th March and the 15th of April. Being a McFLY fan and actually attending the tour in 2012, I know that there has already been high demand for the tour and a lot of the dates sold out within the first 3 days of being on sale.
http://www.mcflyofficial.com/
London Fashion Weekend
The second event I have chosen is London fashion weekend, this takes part between the 23rd and 26th of February 2012 and is located at Somerset house in London. There are various ticket packages that can be bought depending on what the customer wants, therefore the price tickets vary from £16-£40.
http://www.londonfashionweekend.com/
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