Advertising part two!

"Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media" (Bovee,1992,p.7)

Outside of the where the event is held - Somerset house. There is a gigantic flag advertising the event to the public. This is an easy way for the public to then find the location but at the same time gain peoples interest into wanting to attend the event. It is big, bold and eye-catching to the public. The writing advertising the name of the event is all in capitals and bold which grabs the attention into wanting to know more. As I didn't attend the event myself I found this image from Google from somebody who had attended. http://forevertrending.co.uk/london-fashion-weekend

Radio coverage 

Capital FM are a massive radio station with a huge coverage all over the UK. With McFLY having their tour advertised by Capital FM, it is a great way to get the event across to the public. As the event is targeted at teenagers, they tend to listen to the radio a lot, whilst getting ready for school or whilst they are sat at home? Also if their parents are listening to the radio in the car it can reach them then. Radio advertising can reach a wide range of people in a matter of seconds and can be heard 24 hours a day. Capital FM are also linked up on their website so fans of McFLY can purchase tickets. 

http://www.capitalfm.com/events/tickets/mcfly-2012-uk-tour/

Magazine coverage

Weirdly, McFLY haven't really promoted themselves in any magazines, or had much said about them. This is probably because it is a little tour, but one magazine advert I could find was an interview with Harry Judd, a massive deal wasn't made, and his name was only on the right side of the magazine, not really standing out. Although it isn't with the whole band and most of the interview is based on his time on Strictly Come Dancing, at the end they do advertise the tour; saying - Tickets for McFly's 2012 Up Close & Personal tour are on sale now via livenation.co.uk 

http://www.teennowmagazine.co.uk/celebrity-news/532663/mcfly-s-harry-judd-dougie-doesn-t-have-the-strictly-moves

Being a main sponsor for London Fashion Week, Elle magazine have also advertised the event, letting the audience know the dates and also where to buy tickets from. They also advertise on their website that An added bonus for ELLE readers is the chance to get one ticket half price when one is purchased at full price. Simply quote ELLETREAT when booking. Tickets can be bought for any session on any day. This is easy advertisement for London Fashion Week, as Elle have the same target audience so they are easily getting across to the right people!

 http://www.elleuk.com/londonfashionweekend