Social Networking

According to Mintel - Facebook is the number one social network in the UK, with regular usage towering over its nearest competitors including Twitter and Friends Reunited, thanks to its own innovations as well as development by third-party developers that attract users to stay on the service for longer.


Facebook continues to dominate the social networking landscape, with 73% of internet users having ever used it as at March 2011. By comparison, only 21% of internet users have used each of the next most popular social networks in the UK, Twitter and Friends Reunited.


http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=545141

Social networking sites are a good way to promote to all age groups, everybody visits the internet - especially to go on social networking websites as it is an easy and efficent way to stay in contact with friends and family. 

Within both of the events I have chosen to look at; social networking plays a huge part to a lot of the promotions. Throughout the event itself, the band and the sponsors. When typing 'McFLY' into Facebook the first app that actually came up was the McFly tour competition that Ice-Watch are sponsoring. The first page that came up was the offical band one where details about the tour can be found. On the offical facebook page everything on there is to do with the tour, there are different links that can be clicked on the side to do with the sponsors and the official picture is promoting the tour itself.

  

Mcfly also use Twitter as a way of keeping in touch with their fans, they each have an individual twitter account which has been verified which fans are able to tweet to. The boys then have a chance to reply to their fans and re-tweet what they have to say. They are also able to keep them up to date with any tour releases and upcoming things that are happening for the band. This is an easy way of promoting tour dates.

The same happens with London Fashion Weekend, they have a facebook page and a twitter account where they are able to promote the latest offers and dates to the public to see. This is an easy way for people to ask information and get a quick and easy reply, instead of e-mailing or phoning up about the event.