Marketing communications and objectives

Marketing communications is a subject which has become popular...There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world.

Jefkins (1991)

A simple classification of the marketing communications mix

DeLozier (1974) and Kotler et al. (1999)

Schramms communication model

Encoder - who does the encoding or sends the message

Decoder - who receives the message

Interpreter - person trying to understand, analyse, perceive.

The main use of Schramms model is to break down the sender and receiver and shows communication in a practical way (although it is not a traditional model) it can happen within our self or two different people. Each person acts as both the sender and the receiver and hence using interpretation.

http://communicationtheory.org/osgood-schramm-model-of-communication/

Communication objectives are important to have for every event held, this will depend on how well the event is going to sell - as the event will need to have a certain tactic. Every event needs to be planned beforehand to be successful, therefore developing communication objectives will eventually lead to success! 

McFLY communication objective

I think for every tour that McFLY do their main objective is to attract their loyal fans into buying tour tickets, and also attracting new fans. They have communicated with their fans through social networking websites and the programs that they have recently participated in.Without selling tickets and making profit, there would be no tour dates for fans to go too. McFLY sold most of their tour within the first week, I think the main communication objective is for them to sell their entire tour out and keep their fans happy. 

London Fashion Week communication objective

Where as with London Fashion Week, I think the main communication objective is to give the customers an idea of what they have to offer, by showing them the different packages that can be bought which will then influence them into buying tickets. 

I believe London Fashion Weekend and McFLY tour have completely different communication objectives, McFLY have to have a fan base to do well, where as with London Fashion Weekend it is something that I could see a lot of people wanting to attend, as there are a lot of people interested in fashion it is something that everyone in that target audience would want to experience. With McFLY they have done a lot of tours since they started out in 2004, therefore a lot of people have already seen them. They have a fan base which will always be there to buy tickets - but they need something new and exciting to make people want to attend the shows.