Public Relations

   ‘Form of communication that is primarily directed to image building and that tends to deal with issues rather than specifically with products or services.

   ‘Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest.’
- Friedman J, Dictionary of Business Terms, 4th ed (2007) Hauppauge, NY: Barron's Educational Series

McFLY have created a good impression on themselves by being on the two TV shows they have recently been on. Harry was on Strictly Come Dancing, and Dougie was on I'm a Celebrity get me out of here. Both shows were on for a number of weeks and neither of the boys did anything wrong which would give them bad press. They were both well behaved and they both ended up winning the show. If the boys would have done something wrong and got bad press this would have given the whole band a bad reputation; not just the individuals. I believe that how they both acted on the show has helped them to sell out their tour and a wider target range have picked up an interest in the band. Especially with Harry on Strictly Come Dancing; this type of TV program doesn't really attract the typical audience of McFLY but it is a chance to gain a wider audience! McFLY have also given themselves the opportunity to have positive free press said about them which is a bonus.